|
Compulsory courses
|
CONTENTS
|
|
Wine tourist behaviour (3 ECTS)
|
|
|
Wine tourism communication (6 ECTS)
|
- Introduction to Integrated Marketing communications
- Corporate image management
- Advertising management, creative strategy and media strategy
- Consumer promotions, loyalty programs, sponsorhip
- Networking: clusters, clubs, associations, guides…
- Transnational cooperation
|
|
Inclusive, sustainable and regenerative wine tourism (3 ECTS)
|
- Inclusion and marginalization in tourism (producers, consumers, residents, government bodies)
- Managing stakeholders
- Regeneration of communities and places and capacity development
|
|
Wine heritage III: UNESCO wine regions vs new world (3 ECTS)
|
- The international recognition by UNESCO: protected world heritage wine regions
- The importance of tourism and heritage in the local and regional development
- Portuguese wine appellations overview
- Old vs new world wine regions
|
|
Wine tourism heritage: events and project management (3 ECTS)
|
- Types of wine tourism heritage events
- Events planning
- Project management
- Monitoring the impact of events
- Case studies
|
| Fortified wine production (6 ECTS) |
- Grape ripening survey and harvest decision
- Corrections and pre-fermentative operations
- Fermentative process: yeast, maceration, remontage
- Decision about brandy addition
- Draining and pomace out from the tanks
- Wine survey during storage, ripening and ageing
- The fortified wines from Portugal
- The fortified wines around the world
|
|
Winemaking INTERNSHIP (6 ECTS)
|
- Four weeks tutored internship during the harvest and vinification period (August-September), in a winemaking company
- Acquire scientific and practical skills in different wine production processes
- Participate in all activities in a company or laboratory of products from vineyard or wine
- Know and use technical means that are frequently used by the professionals in the wine sector
|
