Third Semester - Year 2 - Universidade do Porto (Portugal)

Compulsory courses


Wine tourist behaviour (3 ECTS)

  • Introduction to consumer behaviour

  • Wine tourist motivation and decision-making process
  • Wine tourist behaviour
  • Wine tourist journey and experience

Wine tourism communication (6 ECTS)

  • Introduction to Integrated Marketing communications
  • Corporate image management
  • Advertising management, creative strategy and media strategy
  • Consumer promotions, loyalty programs, sponsorhip
  • Networking: clusters, clubs, associations, guides…
  • Transnational cooperation

Inclusive, sustainable and regenerative wine tourism (3 ECTS)

  • Inclusion and marginalization in tourism (producers, consumers, residents, government bodies)
  • Managing stakeholders
  • Regeneration of communities and places and capacity development

Wine heritage III: UNESCO wine regions vs new world (3 ECTS)

  • The international recognition by UNESCO: protected world heritage wine regions
  • The importance of tourism and heritage in the local and regional development
  • Portuguese wine appellations overview
  • Old vs new world wine regions

Wine tourism heritage: events and project management (3 ECTS)

  • Types of wine tourism heritage events
  • Events planning
  • Project management
  • Monitoring the impact of events
  • Case studies
Fortified wine production (6 ECTS)
  • Grape ripening survey and harvest decision
  • Corrections and pre-fermentative operations
  • Fermentative process: yeast, maceration, remontage
  • Decision about brandy addition
  • Draining and pomace out from the tanks
  • Wine survey during storage, ripening and ageing
  • The fortified wines from Portugal
  • The fortified wines around the world

Winemaking INTERNSHIP (6 ECTS)

  • Four weeks tutored internship during the harvest and vinification period (August-September), in a winemaking company
  • Acquire scientific and practical skills in different wine production processes
  • Participate in all activities in a company or laboratory of products from vineyard or wine
  • Know and use technical means that are frequently used by the professionals in the wine sector