Third Semester - University of Porto (Portugal)


Wine Tourism behaviour
(3 ECTS)

  • Introduction to Consumer Behaviour.
  • Wine Tourist motivation.
  • Wine tourist decision-making process.
  • Wine tourist behaviour and Marketing communications.
  • International wine tourist studies.

Wine Tourism Communication and new Marketing tools
(6 ECTS)

  • Introduction to Integrated Marketing Communications.
  • Corporate Image Management.
  • Advertising management, creative stratedy and media strategy.
  • Consumer Promotions. Loyalty programs.
  • Personal Selling.
  • Sponsorship.
  • New marketing tools.
  • Networking: clusters, clubs, associations, guides.
  • Transnational cooperation.

Wine Tourism Events Management
(3 ECTS)

  • Types of wine tourism events.
  • Events planning.
  • Events management.
  • Monitoring the impact of events.

Fortified Wine production

(6 ECTS)

  • The different types of fortified wines.
  • History and legislation. Grape varieties.
  • Elaboration of the different Porto wines.
  • Ageing and conservation.
  • Sensory characteristics.

Portuguese Wine Regions
(3 ECTS)

  • Geographical indications: differences and common trends. Local landscapes.

Portuguese Wine Heritage and Tourism
(3 ECTS)

  • Historical roots of wine production: past and future.
  • Local traditional activities.
  • Local wines: description and tasting.
  • Local gastronomy.

Practical winemaking internship
(6 ECTS)

  • Four weeks in a winery of a wine producing region.
  • Participation in the harvest and wine making process.
  • Students will familiarize with the regular winemaking practices.