First semester - Year 1 - Universitat Rovira i Virgili (Tarragona, Spain)

Optative courses (6 ECTS)


Adaptation to tourism (3 ECTS)

  • Definitions
  • Magnitude and typologies
  • Stakeholders
  • Value Chain
  • Sustainability

Adaptation to Economics and Marketing (3 ECTS)

  • The economy: concepts, dimensions and indicators
  • Sectors, tourism and impacts
  • Tourism indicators and some tourism dimensions
  • Marketing: definitions, evolution of market approaches and basis of a marketing plan

Adaptation to geography (3 ECTS)

  • Introduction to the Geographical Study of Viticulture, Wine Production and Wine Tourism
  • Climate, Grapes and Wine
  • The Spatial Impacts of climate change on viticulture around the world
  • Sustainable development in wine-growing rural regions: wine tourism as a diversification strategy.
  • Practical seminars on Cartography

Adaptation to oenology (3 ECTS)

  • Grape maturity and maturity controls
  • Botrytis cinerea: influence on wine composition and quality. Grey rot
  • Wine Fermentations: alcoholic and malolactic fermentations and wine microbiology
  • Sulfites in winemaking
  • White, red and rosé winemaking
  • Introduction to wine tasting

Adaptation to practical winemaking (3 ECTS)

  • Practical sessions: 25 hours harvest & winemaking in the winery of the Faculty Oenology at URV.
  • Common operations in all vinifications.
  • White, rose and red wine fermentation.
  • Stabilization and bottling.

Compulsory courses (24 ECTS)


Wine tourism sustainable planning and development (6 ECTS)

  • Trends in sustainable wine tourism development.
  • The tourism development of wine regions: key factors, conditions and sustainability issues
  • Wine tourism sustainable development models: experiences in public/private partnerships
  • Managing experience and quality in wine tourism

Wine tourism marketing (6 ECTS)

  • Tourism marketing: tourism products, marketing segmentation and tourism, channels of distribution, tourist communication
  • Wine Marketing: Preparation of commercial strategic plan, wine market, advertisement and promotion, sales and winery management, export management.
  • Marketing of Wine Tourism: the winery as tourist attraction, marketing plan for tourist-oriented wineries, wine tourist, segmentation, product

Wine heritage I: history and territories (3 ECTS)

  • Historical roots of wine production: past and future
  • The landscapes of wine: geography of vineyards around the world and geographical indications.
  • Introduction to Ancient, Old and New wine worlds
  • Global and Spanish wine appellations overview Wine and health

Wine tourism heritage experience design and interpretation tools (3 ECTS)

  • Experience design and Immersion
  • Enchantment and Storytelling
  • Community and co-creation
  • Interpretation tools: guiding, exhibitions, interpretive panels, VR, AR, XR, gaming

Sparkling wine production (6 ECTS)

  • History of sparkling wines. Legalities. Different types of sparkling
  • Viticulture for sparkling wines
  • Carbon dioxide features and microbiology of the process
  • Bottle fermented methods: traditional method, transfer and single fermentation
  • Tank fermented methods: prosecco, Lambrusco, Asti spumante
  • Historical regions: AOC Champagne, AOC Cava, AOC Prosecco.
  • Sparkling wine tasting sessions