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Compulsory courses
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CONTENTS
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Management of wine tourism firms: towards sustainable practices (3 ECTS)
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Digitalization in wine tourism (6 ECTS)
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- Digital strategy: customer behavior, content strategy, social media marketing and advertising, influencer marketing, search engine, google ads, email marketing, google analytics, ...
- Video production
- Online reputation: wine & social media, storytelling, content strategy, marketing wine destination
- E-winetourism / ICT / Social networks
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Wine heritage II: wine cultures and markets (3 ECTS)
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- Wine, a globalized product: production and consumption of wine in the world
- Wine in contemporary popular culture and impact on wine consumption
- Wine culture, heritage and geography: the importance of wine in French culture (case study)
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Wine typicalities, Food matching and service, Tasting (6 ECTS)
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- Terroir and typicalities
- Organic wines
- Wine and gastronomy: food matching
- Wine tasting, waiting / sommelierie French wine appellations overview
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Aged and sweet wine production (6 ECTS)
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- Red wine production
- Grape varieties - phenolic compounds and colour analysis
- Ageing systems. Types of barrels
- Sensory characteristics
- White wines matured and their lees
- Natural sweet wines production
- Types of sweet wines and methods of elaboration
- Botrytized wines
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Wine tourism INTERNSHIP (6 ECTS)
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- Minimum four weeks tutored internship (1-23rt June) in a company developing or offering wine tourism offers
- Observation and discovery of the wine tourism activity surrounding the summer season.
- Analysis of the operation of a company with an outside view.
- Contact with customers.
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