Second semester - Year 1 - Université de Bordeaux (France)

Compulsory courses


Management of wine tourism firms: towards sustainable practices (3 ECTS)

  • Management and Sustainability in Wine tourism

  • Wine tourism actors and local development
  • Optimisation of Human resources
  • Entrepreneurships: experiences from professionals

Digitalization in wine tourism (6 ECTS)

  • Digital strategy: customer behavior, content strategy, social media marketing and advertising, influencer marketing, search engine, google ads, email marketing, google analytics, ...
  • Video production
  • Online reputation: wine & social media, storytelling, content strategy, marketing wine destination
  • E-winetourism / ICT / Social networks

Wine heritage II: wine cultures and markets (3 ECTS)

  • Wine, a globalized product: production and consumption of wine in the world
  • Wine in contemporary popular culture and impact on wine consumption
  • Wine culture, heritage and geography: the importance of wine in French culture (case study)

Wine typicalities, Food matching and service, Tasting (6 ECTS)

  • Terroir and typicalities
  • Organic wines
  • Wine and gastronomy: food matching
  • Wine tasting, waiting / sommelierie French wine appellations overview

Aged and sweet wine production (6 ECTS)

  • Red wine production
  • Grape varieties - phenolic compounds and colour analysis
  • Ageing systems. Types of barrels
  • Sensory characteristics
  • White wines matured and their lees
  • Natural sweet wines production
  • Types of sweet wines and methods of elaboration
  • Botrytized wines

Wine tourism INTERNSHIP (6 ECTS)

  • Minimum four weeks tutored internship (1-23rt June) in a company developing or offering wine tourism offers
  • Observation and discovery of the wine tourism activity surrounding the summer season.
  • Analysis of the operation of a company with an outside view.
  • Contact with customers.