First semester - Rovira i Virgili University (Tarragona, Spain)

  • Optative courses (6 ECTS)

Adaptation to Geography and Economy

(6 ECTS)

  • Elements of the territory. The landscape.
  • Diversity of rural areas.
  • Sustainability and territorial development.
  • Plans, agents and territorial development policies.
  • Tools for territorial analysis, diagnosis and representation.
  • Economy basics.
  • Instruments for the analysis of the economic activity.
  • Specialization and territorial economic competitiveness.
  • Tourism economics.

Adaptation to Oenology

(6 ECTS)

  • Viticulture: grape varieties and vineyard management.
  • Oenology: vinification process, ageing.
  • Basics in tasting.
  • Compulsory courses (24 ECTS)

Leisure and Wine Tourism

(6 ECTS)

  • Trends in tourism and leisure. Destinations, markets and flows.
  • Trends in wine tourism development. The wine tourism system.
  • Wine tourism and place valorization and development.
  • Wine tourism development models.
  • Products and experiences in wine tourism.

Marketing of Tourism and Wine

(6 ECTS)

  • Marketing principles.
  • Tourism Marketing.
  • Wine Marketing.
  • The consumer of wine and the wine tourist.
  • Marketing of wine tourism.
  • Creativity and innovation in the marketing of wine tourism.

Sparkling Wine Production

(6 ECTS)

  • History and legislation. The different types of sparkling wines.
  • Grape varieties for sparkling wine production.
  • Elaboration of base wine.
  • Pied-de-cuve preparation, tirage and prise de mouse.
  • Ageing, riddling, disgorging and conservation.
  • Sensory characteristics of sparkling wines.

Wine Heritage and Tourism I

(6 ECTS)

  • Geographical indications: differences and common trends. Local landscapes.
  • Historical roots of wine production: past and future.
  • Local traditional activities.
  • Local wines: description and tasting.
  • Local gastronomy.