Workshop "WINE TOURISM: BEYOND INNOVATION"
Vilafranca del Penedès
This is an opportunity to get to know the developmental factors of the wine tourism strategy in the Penedès area, a diverse region in terms of landscapes and culture, with a long wine tradition and located near an important tourism destination such as Barcelona.
In this vein, the aim is not only to visit the principal tourist attractions but also to receive the input of actors, public or private, who have had an influence in the positioning and structure of the wine tourism offer in Penedès. The workshop structure combines the visit to the main wine tourism attractions in the area, with
seminars and conferences, while keeping in mind the practical applicability of the presented experiences. Lunches will complement the whole wine tourism experience provided during the workshop.
Although visits are the basis of this workshop, the Wine Business School rooms in Vilafranca del Penedès will be used as venue for the lectures given by renowned professionals and academics in the field.
The workshop will consist in five sessions that will deal with different subjects each day.
All the sessions will be conducted in English.