Workshop "WINE TOURISM: BEYOND INNOVATION"
Vilafranca del Penedès
This workshop has to be seen as an opportunity to learn about the development factors of wine tourism activity in the Penedès area, a territory with great tradition in winemaking and wine tourism in Catalonia, and really close to a well known tourist destination like Barcelona.
The event will combine the visit of wine tourism assets with other active teaching sessions without losing sight of the practical applicability of the experiences presented. Although fieldtrips will be the basis of the workshop structure, experienced international academics and professionals - including Mr. Paul Wagner (Balzac Communications), Prof. Richard Marchal (University of Reims) and Ms. Paola Borrione (CSS-Ebla) - will offer several discussion seminars which will be held at The Wine Business School.
The course will consist of five sessions which will address a different theme in each. The language of the workshop will be English.