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Wine & Wine Tourism Events Agenda

FINE - Wine Tourism Expo

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The training sessions at the International Wine Tourism Fair will address the role that meetings, congresses and incentive tourism can play in the growth of wine tourism. Experts in the organization of events, analysts, destinations, wineries, etc. will analyze the challenges that wine tourism must face in order to grow in the MICE tourism segment.

The program includes conferences, round tables and a practical workshop. What incentive clients are looking for, how to deseasonalize demand and increase occupancy on weekdays, how to market MICE wine tourism and the presentation of success stories are the issues to be discussed at BeFINE.

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